HHugo
19-01-2003, 20:21
JAGUAR PREPARE FOR WEB LAUNCH
Tuesday sees the first ever public launch of an F1 car on the web.
The Jaguar R4 will be revealed on the Yahoo! UK & Ireland site at 0800hrs and can be viewed by accessing: http://www.yahoo.co.uk/jaguarlaunch.
Jaguar spokesman Nav Sidhu said, “We originally took the decision to move away from a conventional launch because of the recent re-structuring programme within the team.
”This would have inevitably put added pressure on the company at what is already a very critical time for us as we gear up for the first race six weeks from now.
”Furthermore, we hope this will help broaden even further the appeal of F1, particularly in new markets such as the Middle East and China where we arrive for the first time from 2004 onwards.”
Industry observers could be forgiven for thinking that the move is yet another money-saving exercise for a team desperate to reduce costs.
That said, it marks a radical and exciting new approach to the launch format. And, it is not inconceivable that other teams may eventually follow suit.
The ‘launch’ is set to feature video interviews with the drivers and management, as well as footage of the car in testing.
And Australian Mark Webber (26) and Antonio Pizzonia (22), will specifically address their home fans with interviews about their respective home races and expectations for the season ahead.
The R4 received its first shakedown on Friday with a series of trouble-free straight line tests at the team’s private testing facility at Lommel.
www.itv-f1.com
dinsdag dus live te volgen op: http://uk.sports.yahoo.com/f1/jaguarlaunch/index.html
Tuesday sees the first ever public launch of an F1 car on the web.
The Jaguar R4 will be revealed on the Yahoo! UK & Ireland site at 0800hrs and can be viewed by accessing: http://www.yahoo.co.uk/jaguarlaunch.
Jaguar spokesman Nav Sidhu said, “We originally took the decision to move away from a conventional launch because of the recent re-structuring programme within the team.
”This would have inevitably put added pressure on the company at what is already a very critical time for us as we gear up for the first race six weeks from now.
”Furthermore, we hope this will help broaden even further the appeal of F1, particularly in new markets such as the Middle East and China where we arrive for the first time from 2004 onwards.”
Industry observers could be forgiven for thinking that the move is yet another money-saving exercise for a team desperate to reduce costs.
That said, it marks a radical and exciting new approach to the launch format. And, it is not inconceivable that other teams may eventually follow suit.
The ‘launch’ is set to feature video interviews with the drivers and management, as well as footage of the car in testing.
And Australian Mark Webber (26) and Antonio Pizzonia (22), will specifically address their home fans with interviews about their respective home races and expectations for the season ahead.
The R4 received its first shakedown on Friday with a series of trouble-free straight line tests at the team’s private testing facility at Lommel.
www.itv-f1.com
dinsdag dus live te volgen op: http://uk.sports.yahoo.com/f1/jaguarlaunch/index.html