Een les in: "Hoe werkt TV en hoe autosport zich moeten plooien en voegen naar de wensen van de TV-mannen"
Quote:
ESPN boss wants IRL to push Patrick
For the 2006 season and beyond, Mark Shapiro, the cable sports network's executive vice president of programming and production, wants to see more of a marketing emphasis on rookie sensation Danica Patrick, additional night races and no event in Japan.
http://www.indystar.com/apps/pbcs.dl...508160402/1052
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